News and Resources

The sports market has always been in a state of flux as sports rise and fade in popularity. Right now, two sports - padel and basketball - are witnessing a huge boost in traction in the UK – with consequent opportunities for marketers.

6 November, 2025

We use our TGI consumer data to explore factors impacting consumer mental wellbeing around the world and what this means for brands.

1 October, 2025

As the government looks at banning the sale of high-caffeine energy drinks to children, we explore which young people engage with energy drinks today and the implications of a potential ban.

25 September, 2025