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Video streaming

Engagement with advertising on TV and video subscription services

Cost leads reasons of cancelling TV and video subscriptions

12 January, 2024

Beyond Age

Beyond Age

Boosting marketing effectiveness with a new understanding of age-based profiling – our latest report, powered by TGI data

9 January, 2024

Beyond Bias

Beyond Bias

Break free from stereotypes and boost your marketing impact – our latest guide for marketers, powered by TGI data

8 January, 2024

Balancing the Macro and the Micro

Businesses will need a complete picture for 2024

In the modern business landscape, where data is at our fingertips and change is all around us, companies are constantly presented with a dichotomy: aligning strategies with overarching, macro trends while ensuring the granularity of understanding at the micro level

13 December, 2023

Fibre optics

Harnessing data at scale the prospects and hurdles for audience measurement

12 December, 2023