Opinion
How will Netflix fit into the advertising ecosystem?
As the advertising ecosystem evolves, it begs the question how global SVOD giants like Netflix and Disney+ will fit in to the equation. The brand identity of these platforms is based on providing a premium subscription service with no advertising, however with global inflation impacting consumer attitudes and behaviours towards spending and streaming it will be fascinating to see how these giants adopt a tiered approach to advertising
8 November, 2022