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News

TechEdge expands data visualisation offer through integration with AudEx

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TechEdge expands data visualisation offer through integration with AudEx
Reports

Report: Wealth, wellbeing & the web – what is driving mental health today

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Report: Wealth, wellbeing & the web – what is driving mental health today
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Case studiesData InsightsEventsNewsOpinionReports
Kantar Media logo and Barb logo
News

Kantar Media to partner with Barb in measurement of YouTube viewing via TV sets

Kantar Media's advanced audio-matching technology will power the new initiative which is set to improve the industry's understanding of YouTube viewing

26 February, 2025

Image indicating the them of the article as about subscription advertising video on demand
Opinion

How subscription advertising video on demand is reshaping the streaming landscape

Subscription advertising video on demand (SAVOD) marks an opportunity for viewers, platforms and marketers alike, writes our TGI and Insight MD, Rachel Macey — but it’s not without challenges

25 February, 2025

Image showing that this article is about Easter gift buyers.
Data Insights

Courting the high spending Easter shopper

Well over a quarter of adults in Britain claim to spend on gifts at Easter, with around three and a half million spending at least £50. In our latest TGI Stories piece we explore these high spending Easter gift buyers and their value to marketers.

18 February, 2025

DAZN
Case studies

DAZN and Kantar Media – A powerful collaboration

Kantar Media’s panel data empower DAZN to optimise the monetisation of its advertising inventory

12 February, 2025

Drinking habits of Gen Z
Reports

Report: Drinking habits of Britain’s Gen Z

Discover the relationship that Britain's Gen Z has with alcohol today, how this differs to older generations and key behavioural differences between young drinkers and non-drinkers.

10 February, 2025