Opinion
Watch: Overview of The Future Viewing Experience
Louise Ainsworth, CEO EMEA, Media Division at Kantar, shares the most business critical findings from Kantar’s seminal 2022 report, disclosing insights on content and delivery, viewer behaviour, advertising and data
6 March, 2023
News
Kantar renews Danish radio audience measurement contract
New four-year agreement expands scope of existing radio measurement service first launched in 2007
16 February, 2023
Opinion
Lionel Messi dominates Social Ad Value at 2022 World Cup
The Qatar 2022 World Cup will undoubtedly go down in history as one of the most memorable of all time. With captivating story lines unravelling before us, the Messi vs Ronaldo saga, tournament debutants, underdog triumphs, contentious VAR decisions, late goals, sensational comebacks and a final to rival any other - the on-pitch drama certainly exceeded expectations.
19 January, 2023
Opinion
2022: a watershed year for the future monetisation of digital video
2022 has seen significant broadcaster investment in digital-first online services, whilst global platforms have launched linear channels and ad-funded tiers. It’s a convergence of windowing and monetisation strategies that makes reliable audience data even more essential
16 December, 2022
News
Netflix signs up to Kantar audience measurement in Brazil
Kantar announces that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil
13 December, 2022