Leaders from Kantar Media TGI explore the findings of the 2023 ‘Beyond Bias’ report which practical advice for marketers seeking to break free from stereotypes and boost marketing effectiveness
Leaders from Kantar Media TGI explore the findings of the 2023 ‘Beyond Bias’ report which practical advice for marketers seeking to break free from stereotypes and boost marketing effectiveness.
‘Beyond Bias‘ draws upon TGI insights, opinion from our in-house experts and inputs from TGI clients around the world and features themes such as:
- The importance of targeting beyond demographics to deliver impactful marketing
- Breaking free from the constraints of siloed datasets
- Balancing local and global perspectives when targeting across borders
- Comparing media on a truly level playing field
- Practical considerations to ensure people-based outcomes
To learn more about how to harness TGI consumer data & insights to improve your targeting, profiling and segmentation, please get in touch with a member of the team.