MVP: Measure the Brand Power of Athletes
Whether globally recognised or an emerging talent, sports stars can offer huge value to brands. We analyse five key pillars – following, impact, value, popularity and platform – to help you better understand an individual athlete’s brand power and how to optimise marketing opportunities around them.
Calculation
The MVP score out of 100 stands on five pillars:
- Following
- Impact
- Value
- Popularity
- Platform
The pillars provide insight on the opportunities to better connect with engaged audiences.
Scale adaptability
Before ‘graduating’ to MVP, athletes are measured as Rising Stars; this is where we monitor emerging talent. To calculate the Rising Star score, we apply weighting to each of the five pillars to normalise the current level of each athlete’s MVP score and demonstrate their likely future growth – perfect for unlocking potential partnerships at the beginning of an athlete’s development journey.