Number of manufacturers distributing digital coupons on these sites grew by 29.1 percent.
 

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Research from Kantar Media's Global TGI Net reveals how attitudes to user-generated content differ around the world.

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As more people look to cut costs, Groupon emerges as the most popular daily deals site.

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Analysis released today by Kantar Media’s automotive evaluation team, names Volkswagen as the most mentioned car brand around the Geneva Motor Show.

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Friends and foes of President Barack Obama’s healthcare law—but mainly foes, by a ratio of more than 3:1—have spent a combined $262 million on TV advertisements promoting and criticizing the law since its enactment two years ago, according to an analysis by Kantar Media’s Campaign Media Analysis Group (CMAG).

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Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2011 dropped 1.0 percent versus the year ago period, the first quarterly decline since the end of 2009. Since reaching a post-recession peak in Q3 2010, advertising growth rates have slowed sequentially for five consecutive quarters.

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Historical advertising data showcases ad revenue, an expanding digital presence, biggest spenders and comparisons against other TV Sports franchises.

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Ken Goldstein, Kantar Media CMAG's President, talked about the latest technologies in customized political advertising used by political parties and election campaigns.

Click here to see the video

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Historical advertising data showcases Super Bowl's biggest spenders, rising ad rates, competitive clutter and first-time advertisers.

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Deal extends WPP unit's capabilities in social media listening and analysis into world's second largest ad market.

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Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth slowed during the third quarter and was up 0.4 percent compared to last year.

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Mediapulse, the joint industry committee for electronic audience measurement in Switzerland, has announced that Kantar Media has been awarded the contract for the provision of Television Audience Measurement.

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Kantar Media has been awarded a six-year contract for the provision of a new electronic radio measurement service in Sweden.

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The 7th issue of Momentum Review - an international perspective on media, monitoring and marketing - is out.

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Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year.

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Kantar Media's MARS 2011 online behavior study finds such individuals are three times more likely to research health topics multiple times a day than non-users.

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Market-leading digital insights will help European brands measure and improve online effectiveness.
 

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The 6th issue of Momentum Review - an international perspective on media, monitoring and marketing - is out.
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Kantar Media analysis of BARB data reveals the 'Top Ten' most recorded TV shows.

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Over 28 million will watch games on TV; 4.7 million want to attend live events, says Kantar Media.

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Study finds 71% journalists using Twitter as news resource.

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First media research company to provide insights on paid search activity as a syndicated service and the only to offer complete online ad activity monitoring including display, video, and ad networks.
 

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 Kantar Media's new service, DirectHEAT, reveals top 10 consumer magazine advertisers spent 84% of their advertising dollars in other media while top 25 internet advertisers spent 83% of their dollars outside the channel.

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The 5th issue of Momentum Review - an international perspective on media, monitoring and marketing - is out.
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Kantar Media is launching RapidView™, an end-to-end media planning tool that makes it possible to create and analyze TV audience profiles based on shopping behaviors, including brand loyalty and product category usage.

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Please click here for a free and insightful selection of consumer data highlighting product usage in over 50 categories in over 60 markets.

The Global TGI network consists of over 60 markets worldwide, providing key insights into a wide range of categories that help accurately describe consumers.

Historical Advertising Data Showcases Biggest Spenders, Ad Pricing Trends and A Viewing Rebound

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Kantar Media, Ireland's leading media intelligence  provider, has launched KantarSport, a solution dedicated to providing sponsors and rights- holders with research, consultancy and insight on the performance of a sponsorship.

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Kantar Media reports Super Bowl spending reached $1.62 billion over the past 10 years. Historical advertising data showcases Super Bowl's biggest spenders, rising ad rates and more cluttered air time.

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Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion.

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The 4th issue of Momentum Review - an international perspective on media, monitoring and marketing - is out.
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A national panel will provide audience data across the UAE.

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Kantar Media announces extended television audience measurement contract with MediaCorp.

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The 3rd issue of Momentum Review - an international perspective on media, monitoring and marketing - is out.
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Amazon escalated the conflict with the success of its 3rd generation Kindle, which for the moment stands as the most serious competitor to Apple's iPad.[...]

The battle of the tablets is underway. Amazon escalated the conflict with the success of its 3rd generation Kindle, which for the moment stands as the most serious competitor to Apple's iPad.

Having said that, the two tablets are positioned rather differently: the Kindle as the best digital reader, and the iPad as a the ideal multimedia tool. But the economic stakes are so high that the brands will use any means necessary to gain larger shares of the market.

Certainly the spoils looks tempting: the market for video on demand, music, e-books, digital press and other applications, currently worth 4.5 billion euros according to Idate, while Juniper Research suggest this figure will climb to 18 billion euros by 2014.

May the best tablet win!

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Having read that Microsoft is talking to Omnicom and Publicis about running a campaign to promote its Cloud Computing services, I decided to refresh my knowledge of what really lies behind that term.

As you may know, it involves storing data on external servers ("the cloud") rather than on personal or company-owned computers. Which is not particularly new in business, as many enterprises already outsource the maintenance of their servers and applications.   

Cloud Computing has two advantages:   

• Users only pay for the capacity they need, when they need it, rather than renting an entire server
• Extra storage and calculation capacities are accessible within moments - a major advantage for smaller businesses

For the moment there is only one obstacle: the security and confidentiality of strategically sensitive data. But once this barrier is removed, we could all consume computing power in the way that we now consume electricity.

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According to a recent article in the French newspaper Le Monde, a young American researcher has suggested that Facebook does not reflect the social diverity of the United States.
Does social diversity exist on social networks? In the United States, MySpace is said to be particularly popular with bands rooted in urban black culture. For Danah Boyd, "joining MySpace could at some point be considered joining a counterculture," while Facebook, originally conceived for students of Harvard, may be frequented by a wealthy and more elitist group. In other words, people gravitate towards social networks that replicate their offline social groups.

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At the ARF conference in June, two of our North American experts presented the results of audience surveys of foreign language digital channels aimed at ethnic American consumers. Thanks to Return Path Data, we can now offer a finer and more precise measurement, even if it still concerns households and not individuals.

In the United States it hardly seems appropriate to use the word “minorities”, since ethnic groups are the backbone of the country and will account for 50% of its population by 2050. The key is to uncover the differences in media consumption between different ethnic groups and the so-called “majority” of the population. These differences drove the emergence some decades ago of ethnic marketing, “based on the homogeneity of consumers’ ethnic backgrounds and proposing products based on their physical or cultural characteristics” (B. Cova and O. Badot).

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Do you know Playreport? Launched in 2008 and created in collaboration with one of the most reputable agencies in the field of youth studies – Family, Kids and Youth – the project is both impressive (11,000 interviews) and innovative. Who would have been able to envisage the possibility of carrying out, simultaneously, a study in 25 languages and 19 countries? Nobody – until the explosion of Facebook. Ikea had the bright idea of using the social network as the pillar of its global study into the playing habits of children – and thus rethink the living spaces of little ones.

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Even though the internet has blurred the border between advertisers and consumers, good old Street Marketing still has a place in media plans, in increasingly innovative forms. That’s because it touches people on an emotional level – and perhaps today we’re more than ever in need of humanity and conviviality. In Toronto (via the agency BBDO Canada) a Smart recently became convinced that it was a bicycle: In Piccadilly Circus, in the centre of London, McDonald’s last year invested in an interactive poster. The idea was to place within the electronic billboard a visual element with which the passerby – often a tourist with a camera – could interact.

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So the Grand Prix in the film category at Cannes went to the brand Old Spice for “The Man Your Man Could Smell Like”.

For Mark Tutsell, president of the Cannes Lions 2010 jury, “all the winners came down to the ability to tell stories in fresh new ways.”

What if this is a new direction for the advertising sector as a whole? As consumers become more aware of the importance of citizenship, their comportment is changing. Advertisers have recognised this and are also changing the way they communicate.

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The 2nd issue of Momentum Review - an international perspective on media, monitoring and marketing - is out.

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Data visualisation – which, as its name suggests, converts numbers into images – extracts meaning from the mass of data at our disposal and renders complex information accessible.

We’re just at the beginning of this emerging trend and, already, the interactive tools developed by media monoliths like The New York Times, the BBC and USA Today to bring life to their vast databases are opening the doors to a new way of seeing the vast resources of the Web.

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The major World Cup advertisers have been inspired by the landscapes, climate and cultural richness of Africa.

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The airport is perfect for people watching. Last week, while waiting for a plane in Beijing, I killed some time by observing my fellow passengers. Seeing teenagers riveted to the screens of their cell phones, the ear-buds of their MP3 players apparently permanently implanted, I had to ask myself whether this generation had become excessive in its use of technology.

After all, they’re the first to have grown up in a digital world. Their use of technology and tools is rapidly evolving. They have a particular talent for jumping from one tool to another to consume the same type of content, be it film, music or games.

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It is said that four million iPads will have been sold worldwide before the year is out. So can the magic Apple do for the press what it did for the music industry, and transform users into consumers?

The New York Times, The Wall Street Journal and the magazines Vogue, GQ and Sports Illustrated are among those who launched iPad applications in time for the arrival of the digital slate on the market.

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Kantar Media and Millward Brown Precis are both award winning agencies providing media measurement, competitor benchmarking, analysis and evaluation services, which enable PR agencies and brands to assess how effectively messages penetrate their target audiences.

The summit is an annual invitation-only event that brings marketing leaders together to discuss how the internet and digital media are transforming their businesses and what they are doing to succeed online.