Opinion
No more blind spots
Video’s ‘multidirectional’ nature is reshaping brands, audiences and commerce, writes Adriana Favaro — drawing upon insights from Kantar IBOPE Media’s recent ‘Inside Video’ report to ensure robust audience measurement remains high on the agenda for marketers seeking clarity in an increasingly complex ecosystem.
29 May, 2025
News
Kantar Media’s People Meter7 and content detection technology to power TAM service in Hong Kong
The Television Audience Measurement service - renewed to 2031 - will measure all viewing across free & pay TV, OTT and satellite channels on the TV set. This includes live, video-on-demand and catch-up viewing up to seven days of the 6.5 million TV population aged 4+ in Hong Kong.
Read the press release from CSM below.
21 May, 2025
Data Insights
Favourite TV shows around the world
Discover what kinds of TV shows are most popular in Britain and around the world, including key differences between markets and audiences
15 May, 2025
Reports
Holiday trends 2025
Understand the key behaviours and attitudes impacting how consumer groups are planning holidays in 2025
6 May, 2025
Reports
Mortgage behaviour trends
Understanding and engaging consumers seeking to switch mortgage provider in the next two years
11 April, 2025