News and Resources
News
Kantar Media’s People Meter7 and content detection technology to power TAM service in Hong Kong
The Television Audience Measurement service - renewed to 2031 - will measure all viewing across free & pay TV, OTT and satellite channels on the TV set. This includes live, video-on-demand and catch-up viewing up to seven days of the 6.5 million TV population aged 4+ in Hong Kong.
Read the press release from CSM below.
21 May, 2025
Data Insights
Engaging the high-value sea cruise crowd
Consumers who take cruises can represent an especially key target for marketers in the travel sector given their likelihood to be high spending and frequent holiday takers. We explore this group in more detail and how they can best be engaged.
9 April, 2025