News and Resources
News
Kantar Media selected by Aquila to develop CMM solution in the United States
The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution. Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.
17 June, 2024
Case studies
Harnessing real-time ratings to grow Globosat TV audiences
Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data.
14 June, 2024
Case studies
Providing Diageo with a richer understanding of its key consumer segments
How the breadth and depth of TGI data enabled Diageo to better target its key consumer segments
6 June, 2024
News
Kantar Media names Nicole Gileadi Chief Strategy Officer & North America Managing Director
Former Google Global Cross-Media Currency & Industry Advocacy Leader to champion Kantar Media's innovation and growth agenda and lead North American expansion
29 May, 2024
Opinion
The regulatory landscape continues to change – and we all need to pay attention
A trio of new EU laws signify broader global regulatory trends, writes Stuart Wilkinson - and notably audience measurement is in scope for the first time
24 May, 2024