News and Resources
Opinion
Performance media and marketing: An expanding playground for brands
The pandemic witnessed many brands turning to performance-based strategies to survive, but after stunning growth comes a host of challenges – in worlds both real and invented
19 January, 2022
Opinion
Re-modelling the commercial internet: how will brands and media owners navigate through such radical change?
Tracking cookies underpin the free internet model... so what happens once they’re gone? Explore the trends and upcoming solutions that signal a major overhaul of online marketing
17 January, 2022
Opinion
Video streaming: a complex and ever-evolving market
From audience attitudes to commercial models, changes on multiple fronts show there’s still plenty to surprise in media’s most dynamic market
13 January, 2022
News
Kantar announces completion of Reputation Intelligence divestment to Symphony Technology Group
Kantar today announces the completion of the sale of its Reputation Intelligence business to leading technology investor Symphony Technology Group “STG”
5 January, 2022
News
Kantar and Médiamétrie recognised at Grand Prix Syntec Council in France
Kantar and Médiamétrie, the French industry leader in media research, have been awarded the Silver Trophy at the prestigious Grand Prix Syntec Council for the development of the RateOnAir audience meter
17 December, 2021