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News

TechEdge expands data visualisation offer through integration with AudEx

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TechEdge expands data visualisation offer through integration with AudEx
Reports

Report: Wealth, wellbeing & the web – what is driving mental health today

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Report: Wealth, wellbeing & the web – what is driving mental health today
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Case studiesData InsightsEventsNewsOpinionReports
Crowd of people
Opinion

Unlocking the power of first-party data for advertisers

First-party data is essential for brands seeking to build better relationships and drive better results, but it cannot function alone.

7 September, 2021

Comms professionals seek insights from data
Opinion

Find the story in the noise: comms professionals seek insights from data

In an always-on world filled with real-time news and opinions, organisations can be in danger of drowning in data

31 August, 2021

Woman browsing on mobile and laptop
Opinion

Are your messages surviving the complex filter of news brands and aggregators?

Diminishing audience trust in news brands poses the biggest challenge for comms professionals

26 August, 2021

media comms professionals
Opinion

Closing the gap between comms professionals’ perceptions and audience reality

PR professionals’ perception of the most important news sources are out of step with what most Western European consumers actually consume

20 August, 2021

Media Data strategies for brand growth
Opinion

Data strategies for brand growth

Responsible data stewardship enables marketers to grow share of pocket, in order to grow market share, finds our latest research

30 June, 2021