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Comms professionals seek insights from data

Find the story in the noise: comms professionals seek insights from data

In an always-on world filled with real-time news and opinions, organisations can be in danger of drowning in data

31 August, 2021

Woman browsing on mobile and laptop

Are your messages surviving the complex filter of news brands and aggregators?

Diminishing audience trust in news brands poses the biggest challenge for comms professionals

26 August, 2021

media comms professionals

Closing the gap between comms professionals’ perceptions and audience reality

PR professionals’ perception of the most important news sources are out of step with what most Western European consumers actually consume

20 August, 2021

Media Data strategies for brand growth

Data strategies for brand growth

Responsible data stewardship enables marketers to grow share of pocket, in order to grow market share, finds our latest research

30 June, 2021

Kantar wins BARB panel and census data contracts

Kantar wins BARB panel and census data contracts

BARB, the UK television audience measurement currency, announced today that Kantar has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry

2 June, 2021