Opinion
From vision to value: successful strategies for real change in audience measurement
At our most recent World Audiences Summit, media leaders from around the world discussed how best to bring about positive change and enhanced value in audience measurement
10 February, 2022
News
Kantar introduces the Video Streaming Report
Kantar today announces the launch of Video Streaming Report
8 February, 2022
Opinion
In-game ad revenue for Super Bowl LV neared $435 million
Watching commercials during the big game officially surpassed the halftime show in popularity in 2021
4 February, 2022
Opinion
What does the future hold for audience data?
Emerging media leaders highlight five key measurement priorities, to ensure the continued relevance of audience data
1 February, 2022
Opinion
Pathways to progress in audience measurement: from talk to action
Our World Audiences Summit showed the versatile approaches being taken to realise better measurement across the world: same destination, different routes
28 January, 2022