Opinion
Harnessing the full power of quality data to optimise comms strategies
Our report, Five crucial steps to a smarter communications strategy, considers the steps that empower our clients to manage reputation successfully and unlock the value of insight to build smarter communications strategies.
30 September, 2021
News
New wins highlight Kantar Media’s leadership in cross-media campaign measurement
In the United Kingdom, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
21 September, 2021
