Case studies
Enhancing addressable Connected TV audience targeting
Kantar Media enabled Samsung Ads to provide advertisers with a market-leading addressable CTV targeting solution by leveraging our TGI data
28 January, 2024
Data Insights
Two thirds of British adults intend to take a main holiday this year
The proportion of consumers who have booked or are planning to book a holiday this year has held up well compared to last year
26 January, 2024
Data Insights
Nearly a quarter of young Brits seek to make their parents buy environmentally friendly products
Latest data from our Youth TGI study reveals the environmental views of 11- to 14-year-olds in Britain
19 January, 2024
Case studies
How Wavemaker used TGI Audience Activation to boost programmatic campaigns for a Nordic bank
Agency Wavemaker sought to enhance the programmatic campaign activity of its Nordic bank client in a privacy-safe way without relying on third-party cookies
18 January, 2024
Data Insights
Consumers in Ireland are increasingly unhappy with their health
As many consumers make new year’s resolutions to be more healthy, we explore how adults in Ireland today feel about their health and how this is evolving
15 January, 2024