News and Resources
Opinion
WATCH: World Audiences Summit 2023 Content Summary
Discover the content highlights from The World Audiences Summit 2023, held in Buenos Aires, Argentina
14 September, 2023
Data Insights
Netflix users gaming engagement
As Netflix announces plans to diversify into offering games we explore how Netflix users today engage with gaming
11 September, 2023
Data Insights
Appealing to the Wilko shopper post-Wilko
As Wilko stores vanish from Britain's high streets, we explore how the retailer's competitors can best engage with its former shoppers
8 September, 2023
Data Insights
Consumer ethical and sustainability priorities
With McDonald's recently coming under fire following reports of staff harassment, we explore consumer engagement with corporate ethics today
1 September, 2023
Opinion
The Power of Regionality
As global viewing platforms expand their reach, it becomes imperative for advertisers and media owners to understand the distinct characteristics of local markets, writes Mesut Sakal
30 August, 2023