Data Insights
Rugby World Cup engagement
Almost 14 million Brits intend to watch the Rugby World Cup this year
28 April, 2023
Opinion
Unlocking the relationship between the viewer and the screen
Kantar Media’s investment in the cross-platform measurement of video is highlighting the degree to which co-viewing varies significantly across devices. It’s amplifying the critical importance of people-based measurement and the role of panels at the heart of currency measurement. Beyond a simple set of figures, cross-platform measurement is playing a crucial role in unlocking that relationship between screens and viewers which is central to monetising audiences.
25 April, 2023
Data Insights
Exploring Eurovision fans
Almost a third of British adults intend to watch or attend Eurovsion this year
21 April, 2023
Opinion
Unlocking the value of cross-platform measurement
John McCarthy explains what the forerunners stand to gain from their investments in people-based, integrated audience measurement - and how others can catch up and reap the same rewards
18 April, 2023
Reports
Discover the value of integrated audience measurement
Audience measurement is changing at a rapid pace, particularly to meet the challenge of measuring both linear broadcast and online video in an integrated way. Our latest campaign, Unlocking Value, aims to showcase the benefits of measuring online video in a fast-paced way.
18 April, 2023