News and Resources
Opinion
Kantar predicts new viewing behaviours, audience targeting strategies and ‘dynamic product placement’
As cost of living crisis reshapes business reality, Kantar, the world’s leading marketing data and analytics company, today reveals Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead. The report gives a definitive view...
16 November, 2022
Opinion
Football fans views on World Cup and beyond
How World Cup fans around the world view the 2022 World Cup, FIFA and the potential of football as a force for good
15 November, 2022
Opinion
How will Netflix fit into the advertising ecosystem?
As the advertising ecosystem evolves, it begs the question how global SVOD giants like Netflix and Disney+ will fit in to the equation. The brand identity of these platforms is based on providing a premium subscription service with no advertising, however with global inflation impacting consumer attitudes and behaviours towards spending and streaming it will be fascinating to see how these giants adopt a tiered approach to advertising
8 November, 2022
News
Kantar and SINOMONITOR announce strategic partnership to improve access to TGI consumer insight data
Kantar and SINOMONITOR today jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets
20 July, 2022
Opinion
Significant opportunities amid the complexity
Revealing the trends and behaviours redefining the viewing landscape
30 June, 2022