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From vision to value: successful strategies for real change in audience measurement

At our most recent World Audiences Summit, media leaders from around the world discussed how best to bring about positive change and enhanced value in audience measurement

10 February, 2022

Inside Video 2022

Kantar introduces the Video Streaming Report

Kantar today announces the launch of Video Streaming Report

8 February, 2022

super bowl 2021 ad spend

In-game ad revenue for Super Bowl LV neared $435 million

Watching commercials during the big game officially surpassed the halftime show in popularity in 2021

4 February, 2022

world summit audience measurement

What does the future hold for audience data?

Emerging media leaders highlight five key measurement priorities, to ensure the continued relevance of audience data

1 February, 2022

audience measurement summit

Pathways to progress in audience measurement: from talk to action

Our World Audiences Summit showed the versatile approaches being taken to realise better measurement across the world: same destination, different routes

28 January, 2022