Reports
The Skills Shaping Tomorrow’s Media Ecosystem
Discover the findings of our global media leaders survey to identify the talent and skills priorities to succeed in a changing media landscape
11 September, 2024
Case studies
Delivering better audience experiences – across regions and niche programming
Kantar Media enhances its TV audience measurement by ingesting data from Connected TVs at scale to deliver even more granular ratings data to RTVE
10 September, 2024
Data Insights
Unlocking the value of older audiences
In order to engage older consumers effectively and minimise campaign wastage, it's important to be mindful of a range of factors
5 September, 2024
News
Kantar Media expands Vietnam ad intelligence service
We recently expanded our advertising intelligence service in Vietnam with the launch of an ad tracking now incorporating online media forms
4 September, 2024
Case studies
Strengthening the consumer signal
Kantar Media’s Campaign Audience Validation™ tool empowered Publicis to unlock value for Alpina, gaining greater control over its Finesse launch campaign
25 August, 2024