News and Resources
Opinion
Panel Exchanges are easy – it’s what happens before and after that delivers gold standard audience measurement
From managing consent, weighting & managing a consistent sample to ensuring data individualisation, it’s time to pay closer attention to the pre- and post- exchange environments, write Andrew Bradford & Plamen Yotov
18 March, 2025
Reports
Changing attitudes towards women as workplace leaders
The significant decline in support for women as leaders among young men, what is driving it and how it can be addressed
7 March, 2025
News
Dennis Christensen Appointed as Kantar Media’s Managing Director for Denmark
Kantar Media is today announcing the appointment of Dennis Christensen as the Managing Director for Denmark, effective 1st April 2025.
7 March, 2025
News
How the shifting attitudes of young men risks stalling progress on female leadership – and how these minds can be changed
Exclusive new data from Kantar Media’s TGI shows how young men across the world are increasingly aligning with outdated attitudes about women’s roles. Here we explore these trends and offer advice on how businesses, individuals and public bodies can best respond.
6 March, 2025
News
Kantar Media to partner with Barb in measurement of YouTube viewing via TV sets
Kantar Media's advanced audio-matching technology will power the new initiative which is set to improve the industry's understanding of YouTube viewing
26 February, 2025