Data Insights
Engaging consumers with values tied to Pride Month
New TGI data shows consumer attitudes towards inclusion and diversity have become more nuanced— creating a more complex environment for brands looking to celebrate Pride Month. Here we explore the scale of the challenge and share advice on how to respond.
16 June, 2025
Reports
Engagement With Inclusion and Diversity – Report
This Pride Month, understand how today's consumers are engaging with brands' inclusion and diversity initiatives, as well as tolerance with how others choose to live their lives.
16 June, 2025
Opinion
All Screens, All Fans: Why Measurement Matters
As fans watch sport across devices, on the go, and in both private and public spaces, measurement must evolve to keep pace.
13 June, 2025
Reports
Five Key 2025 Financial Trends
Discover how Britain's consumers are engaging with finance today with our infographic showcasing five key financial trends.
13 June, 2025
Opinion
No more blind spots
Video’s ‘multidirectional’ nature is reshaping brands, audiences and commerce, writes Adriana Favaro — drawing upon insights from Kantar IBOPE Media’s recent ‘Inside Video’ report to ensure robust audience measurement remains high on the agenda for marketers seeking clarity in an increasingly complex ecosystem.
29 May, 2025