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How Wavemaker used TGI Audience Activation to boost programmatic campaigns for a Nordic bank

Agency Wavemaker sought to enhance the programmatic campaign activity of its Nordic bank client in a privacy-safe way without relying on third-party cookies

18 January, 2024

Consumers in Ireland are increasingly unhappy with their health

As many consumers make new year’s resolutions to be more healthy, we explore how adults in Ireland today feel about their health and how this is evolving

15 January, 2024

Engagement with advertising on TV and video subscription services

Cost leads reasons of cancelling TV and video subscriptions

12 January, 2024

Beyond Age

Boosting marketing effectiveness with a new understanding of age-based profiling – our latest report, powered by TGI data

9 January, 2024

Beyond Bias

Break free from stereotypes and boost your marketing impact – our latest guide for marketers, powered by TGI data

8 January, 2024