Opinion
The Romance lives on: Content and Advertising are more intertwined than ever before
As the video media landscape continues to change, so does the relationship between content and advertising. While at some point we may have thought we were about to witness a divorce between the two, it looks like the romance is back on. What exactly rekindled the flame?
20 March, 2023
Opinion
An echo from the past
Our industry finds itself on the cusp of an inflection point with the VOD businesses that disrupted the linear TV model now diversifying their operations. Interestingly, this is a familiar pattern we can trace back in time - offering a fascinating glimpse of what might come next
6 March, 2023
Opinion
Watch: Overview of The Future Viewing Experience
Louise Ainsworth, CEO EMEA, Media Division at Kantar, shares the most business critical findings from Kantar’s seminal 2022 report, disclosing insights on content and delivery, viewer behaviour, advertising and data
6 March, 2023
News
Kantar renews Danish radio audience measurement contract
New four-year agreement expands scope of existing radio measurement service first launched in 2007
16 February, 2023
Opinion
Lionel Messi dominates Social Ad Value at 2022 World Cup
The Qatar 2022 World Cup will undoubtedly go down in history as one of the most memorable of all time. With captivating story lines unravelling before us, the Messi vs Ronaldo saga, tournament debutants, underdog triumphs, contentious VAR decisions, late goals, sensational comebacks and a final to rival any other - the on-pitch drama certainly exceeded expectations.
19 January, 2023