Opinion
No more blind spots
Video’s ‘multidirectional’ nature is reshaping brands, audiences and commerce, writes Adriana Favaro — drawing upon insights from Kantar IBOPE Media’s recent ‘Inside Video’ report to ensure robust audience measurement remains high on the agenda for marketers seeking clarity in an increasingly complex ecosystem.
29 May, 2025
News
Kantar Media’s People Meter7 and content detection technology to power TAM service in Hong Kong
...Tel: (852) 2111 8806 Email: celiafan@csmhk.com.hk About HKTAM FSC The Hong Kong Television Audience Measurement Founding Subscribers Committee (HKTAM FSC) is the official industry committee for appointing the television audience measurement service provider in Hong Kong. The committee also manages and monitors the HKTAM service to ensure it remains the undisputed gold standard for TV audience measurement. It is formed...
21 May, 2025
