Data Insights
Social media users online ad engagement
As TikTok explore a paid ad-free version of their platform, we look at engagement with advertising today by users of social media networks
13 October, 2023
Data Insights
Courting the Black Friday Shopper
As another Black Friday approaches, we explore evolving trends in engagement with this shopping event and examine today's Black Friday shoppers
6 October, 2023
News
Kantar Media expands broadcast TV audience measurement in Romania until 2027
New contract includes technology upgrade and cross-platform audience measurement pilot underway
4 October, 2023
News
Kantar Media launches Campaign Audience Validation™ in Chile
New product strengthens consumer signal through a unified view of campaign audiences
27 September, 2023
Opinion
WATCH: Beyond Bias – 2023 Webinar
Leaders from Kantar Media TGI explore the findings of the 2023 ‘Beyond Bias’ report which practical advice for marketers seeking to break free from stereotypes and boost marketing effectiveness
27 September, 2023