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The future requires hybrid thinking and co-creation

As we can see in 2023’s trends, there is a desire - no doubt made stronger as our skills and capabilities advance - to measure the success of content in ways that better match the multifaceted and more complex nature of today’s media consumption. To achieve this, we will need to reconsider some of our existing thinking.

21 November, 2023

Percentage of adults claiming they are trying to lose weight has grown in recent years

As a plethora of new anti obesity drugs are launched this year, we explore how adults today are feeling about weight loss

21 November, 2023

Phone owners switching their mobile devices every couple of years has fallen

A look at trends in mobile phone upgrades and types of plan bought as well as exploring those who spend most on their mobiles every month

21 November, 2023

Seven million people in Britain intend to buy a TV set within the next year

With new TV sets sometimes retailing at up to several thousand pounds we explore who intends to buy a new TV in the next 12 months

21 November, 2023

ASI Kantar Media Event Photo Gallery 2023

Relive the Kantar Media 2023 ASI Party through the photo gallery of the night!

9 November, 2023