Opinion
Harnessing data at scale the prospects and hurdles for audience measurement
Data science has always been a powerful and fascinating discipline for anyone working in media, but it’s about to get a whole lot more interesting. That’s thanks to pioneering advancements harnessing large-scale data sets from diverse sources such as connected TVs, service operators, and...
12 December, 2023
Data Insights
Twitter users advertising and CSR priorities
Twitter users are particularly keen that companies they use are socially accountable
11 December, 2023
Data Insights
Reaching music streamers
For the first time half of British adults claim to use music streaming services
11 December, 2023
Reports
The Future Viewing Experience
Media and entertainment is a multi-trillion-dollar industry, buoyed by improved technology, connectivity and a thirst for content. Our position as the world leader in audience measurement is grounded in the continual appraisal of trends to guide and drive our measurement innovation. Our latest report, The...
11 December, 2023
Data Insights
Engaging dating app users
Primary School Parents and Mid life Independents are among the life stages particularly likely to use dating apps
1 December, 2023