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Valentines Buyers

Over a quarter of British adults claim to make Valentine’s Day purchases

Our latest TGI data reveals the purchase behaviours and consumption habits of Valentine's Day present buyers in Britain

9 February, 2024

Rise of Bluetooth headphones

Penetration of Bluetooth headphones has jumped considerably in recent years

Consumer behaviour typically changes relatively slowly in the short term, but the rapid adoption of Bluetooth headphones over just a handful of years has been dramatic

5 February, 2024

Kantar Media ARMA

WATCH: Industry reaction to the Romanian contract renewal and cross-media audience measurement proof of concept

The industry reacts to the Romanian contract renewal and cross-media audience measurement proof of concept in a series of interviews

5 February, 2024

Global Digital Media Behaviour Report

Global Digital Media Behaviour Report

Explore global consumer engagement with video streaming and social networking

31 January, 2024

SAVOD revolutionises advertising dynamics

Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics

Poised to transform viewer experiences and revolutionise the advertising world - Subscription Advertising Video On Demand (SAVOD) offers a range of expanded choices, improved ad experiences - and marks a major strategic shift among streaming powerhouses

30 January, 2024