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News

Kantar Media Appoints Mark Read as Chairman of the Board of Directors

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Kantar Media Appoints Mark Read as Chairman of the Board of Directors
News

How the rollout of People Meter 7 is modernising TV measurement in Switzerland

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How the rollout of People Meter 7 is modernising TV measurement in Switzerland
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TechEdge expands data visualisation offer through integration with AudEx

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TechEdge expands data visualisation offer through integration with AudEx
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Case studiesData InsightsEventsNewsOpinionReports
The growth of ad engagement within video streaming
Data Insights

Trends in global consumer tech and advertising engagement

Key trends in how connected adults in Britain and globally are consuming advertising within video streaming services as well as their evolving engagement with tech more broadly.

15 January, 2025

Global Digital Media Behaviour Report
Reports

Global Digital Media and Tech Trends Report

Discover how the digital media and tech behaviours of connected consumers around the world are evolving

13 January, 2025

Gen Z Drinking Decline
Data Insights

Rise of the teetotal Gen Z-er

When it comes to young people in particular, drinking alcohol at this or any other time of year is increasingly out of fashion.

12 December, 2024

2025 Media Trends & Predictions
Reports

2025 Media Trends & Predictions

Maximise your opportunities in the year ahead. Our annual Media Trends & Predictions report illuminates the opportunities and challenges confronting the media ecosystem in 2025  – and beyond.

4 December, 2024

Mesut Sakal
Opinion

Q & A with Mesut Sakal

Mesut Sakal, Managing Director – CEE, APAC & Africa discusses with us how brands can navigate a fragmented media landscape effectively by focusing on strategies to stand out amidst increasing competition and changing consumer behaviour.

2 December, 2024