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Harnessing technology to simplify the audience measurement maze

As media splinters across platforms and channels, accurately tracking audiences has become increasingly challenging. Discover how with the right tools and expertise directing the data feed can become a streamlined process that delivers actionable insights

25 October, 2024

Black Friday engagement growing in Republic of Ireland

With Black Friday approaching, we explore the ways to best engage these shoppers

17 October, 2024

Why storytelling is so crucial in a world of data

The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?

16 October, 2024

Kantar Media names Yee Pang Head of Measurement Strategy, North America

Former Group Director, Research and Measurement, GroupM, joins Kantar Media

10 October, 2024

Growing engagement with ‘challenger’ banks

The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption

9 October, 2024