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News

Kantar Media Appoints Mark Read as Chairman of the Board of Directors

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Kantar Media Appoints Mark Read as Chairman of the Board of Directors
News

How the rollout of People Meter 7 is modernising TV measurement in Switzerland

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How the rollout of People Meter 7 is modernising TV measurement in Switzerland
News

TechEdge expands data visualisation offer through integration with AudEx

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TechEdge expands data visualisation offer through integration with AudEx
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Case studiesData InsightsEventsNewsOpinionReports
seizing the opportunities
Opinion

All change: seizing the opportunities for audience measurement in a post-cookie world?

Audience measurement is ready for the challenges of a post-cookie world – but concerted effort is needed to rearchitect data systems and maintain trust with clients and consumers

17 March, 2022

Crowd with hand in air
Opinion

Content and advertising: hand-in-hand in measurement or time for a divorce?

Is the relationship between content and advertising breaking or cementing? We unravel the implications of addressable targeting for audience measurement

21 February, 2022

Chipboard
Opinion

From vision to value: successful strategies for real change in audience measurement

At our most recent World Audiences Summit, media leaders from around the world discussed how best to bring about positive change and enhanced value in audience measurement

10 February, 2022

Inside Video 2022
News

Kantar introduces the Video Streaming Report

Kantar today announces the launch of Video Streaming Report

8 February, 2022

super bowl 2021 ad spend
Opinion

In-game ad revenue for Super Bowl LV neared $435 million

...based on creative effectiveness. The 2021 results revealed: ‘Strong’ Super Bowl ads received three times the ROI of ‘Average’ Super Bowl ads ‘Strong’ Super Bowl ads drove ad recall 40% higher than those who ranked ‘Average’ Super Bowl ads for new products were 20% more effective at driving brand awareness Each year, humour and celebrities are two staple themes in...

4 February, 2022