Brand Audience Profiler
In-depth profiling and targeting of consumers who engage with your key brands
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Overview
A core understanding of how consumers engage with your strategically important brands is crucial and a foundation upon which businesses build their strategy.
However, understanding the wider context of consumer behaviour and attitudes is just as important to inform more impactful target profiling and engagement.
Our Brand Audience Profiler solution enables this enhanced insight by measuring consumer engagement with the brands of greatest interest to your business and merging the results with the full breadth and depth of consumer behaviour and attitudes on TGI.
Key Features
Brand Audience Profiler enables you to:
- Identify the audiences that matter most to your brand
- Fine tune your brand strategy
- Monitor the performance of your brands
How it works
Survey build
We start with a core of eight key branding questions and representative sample of 2,000 adults, with the ability to tailor elements to your needs.
Delivery
Results are linked to the full GB TGI dataset via bespoke fusion, enabling you to seamlessly analyse any of the variables against any others.
Timing
Typically six weeks from commission to full database release.
Example questions & pricing
The eight core starting questions cover:
- Awareness
- Purchase
- Ad recall
- Consideration
- Purchase intent
- Recommendation
- Brand rating
- Brand attitudes
Pricing
Typical pricing starts from £15,000 (exc VAT), with packages tailored to your specific needs. Please get in touch to discuss options.
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