Case studies
Strengthening The Signal
Kantar Media’s Campaign Audience Validation™ tool enabled Bancolombia to maximise its campaign impact on media platforms.
6 February, 2025
Data Insights
Growing male engagement with toiletries and cosmetics
An exploration of the growing engagement among men in Britain with toiletries and cosmetics and how best to reach this audience
29 January, 2025
Case studies
Delivering value with audience data
Rachel Shaw & Jeroen Verspeek, BBC
24 January, 2025
News
Kantar Group announces the proposed sale of Kantar Media
Kantar Group, a leading, global market research company based in London and portfolio company of Bain Capital, has announced today the proposed sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm with $67 billion of capital under management.
17 January, 2025
Data Insights
Trends in global consumer tech and advertising engagement
Key trends in how connected adults in Britain and globally are consuming advertising within video streaming services as well as their evolving engagement with tech more broadly.
15 January, 2025