News and Resources
Case studies
Understanding CSR issues in advertising
Kantar Media developed a measurement system for corporate social responsibility campaigns, allowing M6 Advertising to understand the CSR ad market and strengthen its position as a green media owner
11 April, 2024
News
Discover Denmark’s biggest TV advertisers
GALLUP ADFACTS, a Kantar Media solution in Denmark, recently published its list of the biggest TV advertisers in 2023 in the Danish market
28 March, 2024
Opinion
Unlocking the power of live events
In 2024, we are set to experience an array of landmark sporting, cultural and political events – but with new ways of accessing live content, how can we prepare for the pivotal moments to come?
27 March, 2024
Events
Exploring the complete picture of Spanish viewing at AEDEMO 2024
At AEDEMO, Spain’s biggest event bringing together representatives from the media industry, we gave a presentation to highlight the importance of having a complete view of viewing
27 March, 2024
Opinion
Consumer loyalty is being tested, so how should media businesses react?
Financial pressures and oversaturated video markets are impacting media appetites - but insight and data can help build lasting loyalty, writes Gary Brown
22 March, 2024