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Beyond Bias

Beyond Bias

Break free from stereotypes and boost your marketing impact – our latest guide for marketers, powered by TGI data

8 January, 2024

Balancing the Macro and the Micro

Businesses will need a complete picture for 2024

In the modern business landscape, where data is at our fingertips and change is all around us, companies are constantly presented with a dichotomy: aligning strategies with overarching, macro trends while ensuring the granularity of understanding at the micro level

13 December, 2023

Fibre optics

Harnessing data at scale the prospects and hurdles for audience measurement

12 December, 2023

Twitter Engagement

Twitter users advertising and CSR priorities

Twitter users are particularly keen that companies they use are socially accountable

11 December, 2023

Music Streamers

Reaching music streamers

For the first time half of British adults claim to use music streaming services

11 December, 2023